UGLY Models x London Edge Alternative Trade Show

London Edge: maybe the most amazing event in the alternative fashion world. Twice a year buyers head  to this amazing trade show, and extricate themselves among 600 different collections. They can meet their suppliers, and find new ones. This is the place where your favourite gothic shop decides what to keep selling, sees new items, new collections, meets new suppliers, and generally makes your life as a customer much better.

So you get why it is very important, besides being an amazing meltin’ pot of alternative cultures and people who really live the rock ‘n’ roll and punk life!

This year is especially awesome because London Edge is partnering with the renowned modeling agency UGLY models. I’m sure you’ve already heard of it.

With a unique outlook on modelling, UGLY Models philosophy is simple, ‘any beauty can be airbrushed but we want our look to have true character’. With over 1,000 models on their books ranging from 18 -100 year olds, sizes 6 – 30, UGLY Models have the most individual, wacky and peculiar looks in the industry. As well as covering the extraordinary, niche market with UGLY Models, the sister company Rage focuses on more traditional looking models so with both agencies are able to fit the right face to the right job.

With the belief that ‘no one is too abstract’ UGLY Model’s philosophy and LondonEdge’s eclectic array of exhibitors and visitors are the perfect partnership. Therefore the agency will be joining LondonEdge at Olympia from Jan 25th -27th to seek out and recruit a new model to win a 12-month contract and photo shoot. Helping them to hunt and take pictures is renowned professional photographer Matilda Temperley.
Recruitment will go ahead on Friday 25th and Saturday 26th with traders and visitors and then will open to non traders on Sunday 27th.

• To attend and audition on Sunday afternoon applicants must first pre-register by emailing Carole Hunter (carole.hunter@londonedge.com) with full contact details and a photo. A selection will then be shortlisted to join the event on Sunday and get one step closer to being on the UGLY Models books.

If you are not a buyer (that means a person who owns a shop or an online boutique) you can’t attend the trade on the first two days: you can however go on Sunday 27th and enjoy the winner of the UGLY Models 12 month contract. Or it could even be you…!

Want to know more about what you are going to find at the National Hall, Olympia, London from Jan. 25th to Jan. 27th? There you go:

LondonEdge Original: x200 Hard-Edged Collections Inspired by Punk, Rock, Gothic, Music Merch, Tattoo, Metal…
LondonEdge Fashion: x150 Wearable, Unique Collections inspired by Rock n Roll, Vintage, Retro, Pin Up, Street Culture, Burlesque, Rockabilly, Mod….
PLUS The LEDGE: x250 Streetwear & Action Sports brands plus Shop Team & Girls Only Skate Comps sponsored by Osiris & Sidewalk.
NEWS & IMPROVED:
London X (for provocative collections),
The Festival Tent (everything for young music festival goers),
VintEdge (for vintage, vintage inspired, crafty & re-formed collections).

Be sure to stay with me on styleBizarre (follow me on Twitter, Facebook or Bloglovin‘) because I will be at the London Edge and I can’t wait to show you and tell you about it!