Yo-landi is the female leader of the controversial Cape Town band Die Antwoord. She is about 30 years old (nobody is really sure, look at her, how can you tell??), she has a daughter called Sixteen Jones, and rumours say she’s married to Ninja, the male leader of Die Antwoord.
The style she refers to is ZEF. What the hell is ZEF? From the very own ZEF style icons words:
” It is also not typical of the poorest classes of the society, but rather a mostly white, lower-middle class is subculture, albeit one that glorifies cheap stuff. Yolandi Visser of Die Antwoord is quoted as saying, “It’s associated with people who soup their cars up and rock gold and shit. Zef is, you’re poor but you’re fancy. You’re poor but you’re sexy, you’ve got style.” “
So it basically is a mix of a British chav, Nicki Minaj and a 90s nostalgia attitude. Topped up with a generous sprinkle of trash.
Obviously this style has really nothing to do with poverty (do you recognize the black human hair garments in this video? No? Alexander Wang anyone? And what about this Versace campaign?) or any kind of anti-fashion status, although this is what you get from their songs or general attitude. Yo-Landi even co-worked at the “T by Alexander Wang” sportswear line with lyrics and prints. Here’s the campaign video:
I’m not going on with this ethical issue, but you got the point.
I love her extraterrestrial look, I believe she descended on Earth to teach us a whole new way of being vulgar, cute, stylish and extremely creepy at the same time.
I love her super short bangs, her almost-white hair colour and the way she rocks black demon eyes. I mean, who could rule all these things together and still look aesthetically coherent?
How to be stylish like Yo-Landi
How to get Yo-Landi Vi$$er look? Mmmh that’s not easy my friends! First of all mother nature should already have given you an eternal teenager look, which is extremely rare. Second, you need to be shameless. Totally. And you need to be ready to be accused of tackiness. Like ZEF’s lifestyle supporters say, “it takes guts”. Are you ready? Yes? Read on!
- Hair – Get your hands on some proper hair bleaching products and a pair of scissors! You may want to go to an hairdresser before you damage your hair forever and ever. But if you are in a “do-it-yourself” mood, these couple of tutorials could help you: How to bleach your hair – How to go from no bangs to bangs! – A very nice video on how to trim your bangs – She’s too cute not to mention her!
- Make-up – Well Yo-Landi doesn’t wear so much make-up, cause it would ruin her pre-adolescent look. So basically what she does is helping her face looking more pale than it is, weirder, and more intriguing. The black contact lenses: this is probably the weirdest and characteristic thing she wears, you can buy them here. Watch them in action, it’s amazing!
I can think of a couple of tutorials to get the weird bleached eyebrows thing as well: She’s lovely, she bleaches her eyebrows and she’s rocking a super short Yolandi-like fringe! – Amazing tutorial on how to dye your eyebrows without bleaching them – Nice collection of bleached eyebrows
You can help the weird look by using a white mascara as well. Being an albino would help a lot in this whole process, but you can customize your Yo-Landi look and not be just a copycat, but having your own alien ZEF style!
- Clothing – Finally! Having the Yo-Landi x factor is actually quite easy: the less fabric she’s wearing, the more happy she is! I’m joking (oh well) but she does love a cropped t-shirt and some bright denim shorts!
Shopping Tips to rock your Yo-landi look right now!
In the picture you can see the new Adidas Santiago Collection. But you can totally find cheap versions in any street vendor or chinese shop in your city, I’m sure!
What do you think of Yolandi style? I warmly invite you to watch some videos to have a complete idea of what I’m talking about: Baby’s on Fire, Fatty Boom Boom, and this brilliant short film. What is she wearing? This amazing Gloomy Bear Onesie!